Ramadan Promotion Ideas to Boost Your Restaurant Sales
The month of Ramadan is of great importance in the Islamic culture. Fasting and abstinence in the community raise a sense of spiritual reflection. The fast begins with sunrise and ends as the sun sets. People have breakfast known as ‘Sehri’ or ‘Suhoor’ at dawn and end their fast with ‘Iftaar’ in the evening.
Promoting your restaurant this month and targeting specific customers can increase your sales. Let’s explore some tips in this blog!
Top 6 Ramadan Promotion Ideas for the Restaurants
1.Offer Ramadan Special Menus
The holy month requires people to follow certain eating habits. Rigorous fasting can cause fatigue, so adding dates and other fruits to the diet becomes necessary. Create a unique menu that can grab the attention of customers. Experiment with dishes and include healthy options in your menu.
2.Offer Unlimited Buffet
After fasting, people look forward to eating a filling meal at the end of the day. Offering a buffet at your restaurant can help you stay ahead of the competition. The buffet option lets your customers eat as much as they want and leave satisfied.
In Pakistan, Pizza Hut’s ‘All-you-can-eat and drink’ Iftaar was a big hit in 2018 Ramadan. They offered unlimited pizzas, salads, garlic bread, and beverages to people fasting during the month.
3.Enable Pre-Bookings and Reservations
Pre-bookings and reservations prevent the last-minute rush to the restaurants. Time plays a significant role during Ramadan. Customers do not want to stand in queues waiting for a seat. Enabling pre-booking and reservations will let customers enjoy their dinner at the right time.
4.Online Ramadan Loyalty Points
Offering loyalty points and promo codes for online customers can attract new customers and help keep the old ones. If your restaurant accepts online orders, giving loyalty points and discounts there could be a great strategy. It can help promote your restaurant during Ramadan.
5.Use of Social Media
Use social media platforms to build community. Publish content made for Ramadan well. This will build a sense of credibility in the minds of your customers. Using social media to take quizzes and contests can lead to excellent customer engagement. This will be helpful to boost sales.
Coca-Cola’s ‘No-Label’ campaign caught the attention of many people when it abandoned its label and sent out a social message.
6.Involve in Charitable Activities
Giving charity is encouraged during Ramadan. When your restaurant is a charitable cause, connecting with your customers is easy. You can donate a percentage of your profits, organize fundraisers for a worthy cause, or even sponsor Iftaar for those in need.
Red Cresent in the Middle East campaigned against food wastage during Iftaars by making 3/4th boxes. They sent a social message, creating awareness about a quarter of food wasted during Iftaars.
Conclusion
Ramadan is a month of sacrifice and community bonding. People come together to feast, allowing restaurant businesses to raise their game. Implementing the above-mentioned promotional ideas can increase your sales.
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