Choosing the Perfect Brand Name for Your Newly Launched Restaurant
When it comes to opening a successful restaurant, you face a lot of key decisions before you open doors to the public.
Of the many decisions, the most important one is coming up with the name of your restaurant. You want something memorable and unique, helping you stand out within the industry. However, you also want something that reflects your brand and describes your restaurant in a way that piques the diner’s interest.
In this article, we’ll walk you through five ideas to select the name for restaurants so you can come up with a perfect name.
1.Seek Inspiration from Restaurant’s Mission & Values
A mission statement describes who you are, your values, and what you plan to accomplish. It serves as a guiding light for almost all business decisions that need to be made – including your restaurant name.
So, for instance, if you have a specific mission to honour your Sindhi roots, perhaps you can come up with a name like – “From the lands of Sindhis”. This name will help to show how you want to pay homage to your culture and keep it alive.
2.Name It After Yourself
Using your name for your restaurant is a simple and excellent strategy. Papa John’s, Taco Bell, and Wendy’s are famous fast-food restaurants that are purposely named after their founders or reference them in some way.
Your customers might be aware of who you are, but when they learn about the origin of the restaurant’s name, they will bear in mind your success story. This will enhance your reputation and reinforce your branding over time.
If you’re planning to take the full-name route, consider nicknames or initials for a catchier, shorter option. For instance, “Priya’s could be “Pri’s Bakery”.
3.Base It Off Your Signature Dish
One of the most common ideas for selecting the name for restaurants is to name it after your signature dish. Many restaurants, such as Piza Hut, WOW Momo’s and many more, are named after the food they serve.
Naming your restaurant based on the signature dish effectively draws customers’ attention towards your speciality. For instance, if you named your restaurant “Waffle-O-Clock”, you’re more likely to attract food lovers who can have waffles anytime.
4.Take Help From Business Name Generator
If you’re unsure where to start, a business name generator can be a great way to get things going.
To make the most of the business name generator, submit words reflecting your new restaurant and see what it offers. You should plan to use these generators simply as a source of inspiration. Pick names from them and give them your own twist before finalising.
5.Go For Awesome Alliteration
Alliterations are phrases with two or more words starting with the same letter. It allows you to create a catchy restaurant name your customers love and is shareable on social media.
However, alliterations must be relevant to your restaurant business, as customers form expectations based on the name. For instance, if you decide on Hungry Hippo, it reflects a casual and chilled-out dining vibe instead of a more formal atmosphere.
Final Words
The perfect restaurant name serves as a reflection of your brand personality. It even hints at the kind of environment, food, and service you provide.
So, once you’ve picked a name, don’t be afraid to ask your close ones or the public for their opinions. Remember, the best restaurant names are straightforward and memorable, hinting at the place.
After you’ve decided on a name and the place for your restaurant, the next thing to do is explore restaurant software like QPOS. This solution also serves as a restaurant billing machine, helping you organise and handle business smoothly.
