Future of Restaurants with the Elements of Augmented Reality in Restaurant Menus

The restaurant business is always evolving to accommodate new eating experiences and adapt to the needs of its customers. Hence, restaurant POS systems must evolve and adapt to newer technologies, too.

Over 79% of guests want restaurants to embrace more technology as it improves their experience.

One such technology is augmented reality (AR). AR technology used in restaurant billing software and menus is a new development pushing eateries to the forefront.

AR menus have the potential to transform both the eating experience and how patrons interact with them.

This technology can revolutionise how we adapt and perceive restaurant POS and restaurant management solutions.

An Immersive Preview on How AR Menus Function:

AR restaurant menus help customers examine lifelike, three-dimensional representations of menu items on their smart devices. To use this technology, customers must download the restaurant’s app or visit its website.

Hence, AR menus also help to market the restaurant in online spheres. After downloading, customers must aim their device’s camera at a tracker picture on the actual menu to access an AR menu.

This starts the augmented reality experience, superimposing virtual versions of the food over the menu. Users can engage with the augmented reality previews as though the food were before them.

With this technology, customers can examine the 3D dish models from any angle by rotating, zooming in, and experimenting. The representations are accurate to the source material regarding colour, component composition, and portion sizes.

Customers may even cut into a meal to see cross-sections or peel back layers with certain menus. Customers can make educated selections and know precisely what to anticipate when the meal arrives due to this degree of immersion.

How Can Augmented Reality Menus Enhance Dining Experience?

There are several benefits to using augmented reality menus for both patrons and eateries.

Benefits for Customers:

• Gives diners an exciting, interactive experience that enhances fun while educating them about various dishes.

• Enables guests to analyse dish previews and make better-educated menu selections.

• Clears up any misunderstandings and establishes reasonable expectations for ingredient and portion proportions.

• Reduces the amount of unwelcomed culinary shocks and letdowns.

Benefits for Restaurants:

• Presents signature foods in a striking, technologically advanced manner.

• Draws in new, tech-savvy customers who come only to experience augmented reality.

• Increases order accuracy, which lowers kitchen food waste.

• Offers consumer preference data so that menu design may be optimised.

There are various other benefits of introducing AR in a restaurant POS machine, like smart order management, restaurant inventory management, kitchen tokens, and improved delivery and takeaway experiences.

Case Studies:

Here are some case studies showing how AR menus are deployed in various restaurants.

Robinson’s Fruit Shoot Augmented Kids’ Colouring Menus

Robinson’s Fruit Shoot has developed a new way to keep children engaged in restaurants: a colouring book.

This book is designed to keep the little ones occupied between the thrill of placing an order and the satisfaction of eating. Robinsons Fruit Shoot has created an augmented reality (AR) experience that transforms the kids’ colouring menus into various interactive games and puzzles.

Several restaurant brands provide a similar interactive menu, such as Harvester and Wimpy. However, Robinson’s Fruit Shoot was the pioneer of this technology.

Le Petit Chef

With augmented reality, this global multi-sensory eating experience creates the illusion that a miniature chef is cooking food directly on your plate. The inventive tableside performances excite the patrons. Even the AR animation varies according to the foods you purchase.

Le Petit Chef uses AR to its full potential to integrate the eating experience at their restaurants.

Conclusion:

AR is a fascinating new area for restaurant innovation. Through AR restaurant POS, customers can be engaged and informed about the items on the menu like never before.

The restaurant business will see a rise in the adoption of AR menus as more customers have their first eye-opening experiences with them. To keep ahead of the curve, astute restaurateurs should aim to dive into these interactive waters soon.